Sanrio

Everyone wants to be happy.
It is a fundamental human desire. But what is true happiness?

Since its founding in 1960, Sanrio has applied our philosophy to all that we do, including the planning and sale of gifts and greeting cards, the editing and printing of publications and the Strawberry Newspaper, and our theme park business. Through these endeavors, we aim to be in the business of sharing and communicating love.

Inspired by our vision of “One World, Connecting Smiles”, we aim to achieve our corporate philosophy of "everyone getting along together”, by creating smiles one person at a time and spreading the circle of happiness even further afield.